Inspiration from the Fashion District in New York City
Situations are often what you make of them , there is generally more than one way to view any given situation . Even being displaced can be viewed with a positive outlook . In our current situation we are forced to examine and rethink our position and opportunities on West 39th st. We have certainly enjoyed several advantages to being long time residents of West 39th st. We have had one landlord , who had been very fair to us while he owned the building , in this location . And it was always convenient for us to be located close to some of our suppliers . We had become comfortable in our space and the surrounding area . But in retrospect we should have been more aware of our surroundings and the changes that where talking place . Our opportunities here in the old Millinery District are limited . There is little potential for growth open to us in this location . As a craft based shop working in a traditional manner , Midtown Manhattan is the wrong location . The area is dominated by Corporate brands , which have been remaking the way most people shop . And the small shops in the area are increasingly oriented towards the tourist trade . In the long term we would stagnate and eventually be priced out of the Fashion District . Our best option is to leave the Fashion District for an area that offers a creative environment as well as opportunity for growth .